New Russian Classics LLC (NRC) was founded in October 2007 and from the beginning operated in cultural and arts sector. As the first stage the company was engaged in museum and exhibition projects (the State Historical Museum was the key client), from 2016 concert organization and holding as well as regional and international tours are the main activities (newrussianclassics.com). From 2018 NRC is founder, right holder and operator of Cultural Management Strategy & Practice" educational and consulting program on the base of Lomonosov Moscow State University (culturalmanager.ru).
The company's management team consists of experienced managers who have worked successfully in different major state, philharmonic and orchestra structures (Moscow Region Ministry of Culture, Moscow Region Philharmonic, Moscow City Symphony - Russian Philharmonic). NRC organizes Russian and international concerts/tours as a producer/promoter and as an agent. State cultural institutions are the basic clients. Core clients and partners: Mariinsky Theatre, Moscow State Academic Philharmonic, Russian State Music TV & Radio Centre, Moscow Region Drama & Comedy Theatre, Moscow State Academic Music Theatre for Children named after N.Sats, Lomonosov Moscow State University, a number of state regional philharmonics (Novosibirsk, Omsk, Perm, Kemerovo, Belgorod, Tula, Karelia, etc.). The events in Moscow are held at the leading venues such as Tchaikovsky Concert Hall, Moscow International House of Music, Moscow Conservatory Grand Hall, Vegas City Hall, Plekhanov Congress Centre.
The company has a positive experience in public procurement and government contracts completing. NRC has expertise in investment funds attracting and returning, as well as current positive credit history in commercial banks (Sberbank, Promsvyazbank).
The company is actively involved in classical music and festival projects international activity. Among the key partners: International Artist Managers' Association - IAMA (the only worldwide association in classical music management), Nordic Baltic Festival Platform - NBFP. NRC representative is NBFP board member from Russia.
From 2018 the company has launched unique "Cultural Management Strategy & Practice" educational and consulting program on the base of Lomonosov Moscow State University. The product's concept: differentiation between management and creativity, managerial issues examination as one of the culture development priorities as economy sector. Russian and international cultural industry leaders are among the Program speakers. Target audience: heads of state administrative bodies for cultural matters, heads of subordinate cultural institutions and private managers. The Program has become successful and has earned all-Russian reputation, by 2020 its coverage is more than 15 regions.